Social Media Micro-influencers for Small Business
The idea of tackling a social media marketing strategy can seem overwhelming for some small businesses. While everyone is starting to agree that it is a necessary marketing tool, many people don't know where to start. Sometimes the easiest thing for a small business to do is tap into folks that have already figured it out and learn along the way.
One of the best places to start is by identifying micro-influencers that may be in your town, industry, or even in your current list of followers. By identifying people who are already fans of your business, your efforts seem more authentic, and it may be easier to convince someone who is already a fan of your business to lend a hand.
These micro-influencers typically already have a solid fan base themselves, somewhere in the 1,000-10,000 range. This is a substantial amount of people who may or may not already be aware of what your business is doing.
If you do your research, find like-minded influencers in your industry, and focus on quality, you will start to see results in no time. These influencers can help you interact with your target audience and engage more effectively. So what are you waiting for? Get out there and start posting!