Utilizing On-Page SEO
So, what is on-page SEO?
SEO is everything you need to be doing to make your website searchable to various search engines, all of which falls into two categories, on-page and off-page SEO. In short, off-page SEO is everything that is not directly located on your site, like links on other websites, social media mentions, likes, etc. On-page, however, is everything you can do on your site to be sure search engines are properly reading your content so users can find it. One is not necessarily better than the other, but rather they work in tandem to produce the best results.
The best place to start with on-page SEO is being sure you are speaking the same language as the search engines. Search engines are, after all, just software programs so the more effort you put into making your content searchable by these programs, the more likely they will pick up your site when someone is searching for the information you are providing. It's also good to remember that on-page SEO comes before off-page SEO. Making sure the content you are putting out there is valuable to your customers or followers is far more important than getting those followers to your site. If you spend all your time out on the web getting people to come to your site, they need a reason to stay there. If your content is not well put together, or useless, all those people won't be sticking around very long.
On-page tips for better ranking.
Page titles and descriptions - One thing to remember when formatting your content to be searchable is that titles and descriptions are among the things that are being searched by search engines. Taking the time to title your articles in a manor that best describes the content will go a long way in making sure it is found. The same goes with content on your page. The descriptions of pictures or videos will help identify those things as additional reference points of relevant content. Which leads me to my next point:
Content, content, content - A site that has great content will do well regardless of the time spent on making it searchable. However, great content with the added value of searchability is a recipe for successful content creation on the web. So what makes good content? For starters, make it useful. People utilize the internet to learn these days, and putting out content that informs or educates your followers can be a great way to drive traffic to your site. Be original. Re-writing content or copying something off another site will never give you the results you are hoping for. On that same note however, there is a lot of stuff out there, so make your own. Just like this post, there are already articles out there covering the same topics, but personalize it. Add your own personal touch, interpret it in your own way, make it your own.
Internal linking - Utilizing internal linking is a great way for search engines to understand which parts of your website are the most useful. Internal linking is using links within the pages of your site to link back to other pages. For instance, in this blog post you can link back to the original posting discussing the the best ways to optimize your site for SEO. Google has a great tutorial on how search works here, and it explains the basics of how a search engine will look at content on the internet to determine how useful it is. This process of internal linking also helps search engines see more pages (or posts) within your website, increasing the frequency with which it sees your content as useful and relevant.
This is just a few of the ways you can utilize on-page SEO for your site, there are plenty of other ways to get the most out of search engines. The key is to find what works best for you. It is a learning process, and it is always changing. What works for one person may not work for you, but understanding the foundation of how search works on the internet will allow you to figure out the best option for you.