What Is SEO?

SEO Puzzle

So what in the world in SEO?  Search Engine Optimization or Search Engine Optimizer ensures that a site has the ability to be found online by a search engine. The better you structure your SEO content for your website, the more likely you are to be found online.  Many people (myself included) don't look past the first few pages of a typical search, so properly utilizing SEO is important to getting the exposure you want.

There is a lot to SEO and doing it properly.  So much in fact that I will just touch on the basics here, and discuss more specific options in later posts.  The basics of SEO are as follows:

  1. Keyword Search
  2. Search Engine Friendly Site Design
  3. On-Page SEO
  4. Link Building
  5. Analytics

Again, I will touch on each of these specifically in other posts, but the important thing to remember here is that the whole is more important than the sum of the parts.  Any one of these things will give you some results, but it's the utilization of all of these aspects of SEO that make them a powerful tool.

SEO is not a set it and forget it aspect to your marketing plan.  It takes constant testing and reworking as you see what is getting you results.  You can't properly SEO a site in a day or a month, it's an ever changing part of your brand.

Next time we will discuss Keyword Search and how to personalize it to get the traffic to your site.